I’m staring at this new WordPress installation.
But something is different.
The previous temptation to add plugins has gone.
I’ve barely looked at themes.
I don’t give a shit about SEO.
I’m not building a brand.
Or building a community.
Or gaming big tech’s algorithms.
I’m free to do what I want here.
That’s it — free.
I’ll make it prettier, faster, and secure.
But beyond legal and privacy concerns, only needing to please myself is utterly liberating.
But there is no “what now?” feeling. I have focus.
I need to write.
And writing doesn’t need anything except a blank page.

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