I’m diving straight in.
I could allow myself to chronically overthink the launch of the next part of my career, but that kind of thing has stopped me from achieving so much.
For a while, it’s going to be messy and possibly illegible. To make the ideal optimised space takes time, and that time is better spent on earning a living and not obsessing over line spacing.
So here I am, on my 60th birthday, knowing when it would start, but knowing little else about it. My unbrand is quite unplanned, and deliberately so.
Oh… the only other thing I know for sure is that it’s for me. And only me.
What appears here is not for clicks, engagement, or traffic. I don’t care if it appears on Google. What I care about is that it’s me, unashamedly and uniquely.
I think of this as a sketchpad for my rambling consciousness, where I can post words about anything I please. I won’t care if they sink or float, just that I wrote from my head, without needing to please anyone but myself.
So while this move is all about me shedding my assorted Worx skins at the end of the year of the snake, I’ll still write about DJ stuff alongside anything I please. I’ve 60 years of life experience to impart.
You see, I’ve worked out that I’m at my best when I’m me — not some version that appeals to an algorithm or demographic, or a personality that isn’t genuine or authentic. And some of that includes letting go of my crippling perfectionism and going with my gut.
This post for example is head to hands — little editing, and just getting it out there. Because I don’t need to please anyone but me. And that’s how I’ll be happiest.
I have a growing list of things to write about, and some big projects to get moving on.
But first, I’ll be celebrating my 60th birthday. People I love are coming to eat my food. It’ll be the best day.
See you soon.

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